COMPARATIVE CRITICAL ANALYSIS OF ADVERTISEMENTS IN ENGLISH AND UZBEK
Toshtemirova Sitora Ulug’bek qizi, Qarshi Davlat Universiteti magistranti
Keywords:
critical discussion, analysis, Fairclough’s method, advertisements; content.Abstract
This study aims to analyze two advertisements and explore how advertisers use discourse and semiotics to persuade people and customers to buy their products through their ideas. The two ads analyzed are beauty products selected from internet magazines. The methodology adopted in this study is qualitative method. The first ad is qualitatively analyzed in terms of content; and the second advertising analysis is based on Fairclough’s framework of critical discourse analysis.
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