INGLIZ VA OʻZBEK TILLARIDAGI REKLAMALARNING QIYOSIY TANQIDIY TAHLILI
Toshtemirova Sitora Ulug’bek qizi, Qarshi Davlat Universiteti magistranti
Ключевые слова:
tanqidiy muhokama, tahlil, Fairklafning metodi, reklamalar; kontent.Аннотация
Ushbu tadqiqot ikkita reklamani tahlil qilishga va reklama beruvchilar odamlar va mijozlarni o’z g’oyalari orqali mahsulotlarini sotib olishga majbur qilish uchun nutq va semiotikadan qanday foydalanishini o’rganishga qaratilgan. Tahlil qilingan ikkita reklama internet jurnallaridan tanlangan go’zallik mahsulotlaridir. Ushbu tadqiqotda qabul qilingan metodologiya sifatli usuldir. Birinchi reklama mazmunan sifat jihatidan tahlil qilinadi; ikkinchi reklama tahlili esa Fairklafning tanqidiy nutq tahlili asosiga asoslanadi.
Библиографические ссылки
Chandler, D. (2000). Semiotics for beginners (pp. 1–244). Retrieved fromhttp://dominicpetrillo.com/ed/Semiotics_for_Beginners.pdf 2. Cook, G. (1992). The Discourse of Advertising, London.
Fairclough, N. (1989). Language and Power. London: Longman. 4. Gonzalez, L. M. (2005). The Impact of Ad Background Color on Brand Personality and Brand Preferences. 5. Jhally, S. (1987). Codes of Advertising. New York: St. Martin’s Press.
Kang, M.-E. (1997). The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited. Sex Roles, 37(11-12), 979– 996. 7. Kaur, K., Arumugam, N., & Yunus, N. M. (2013). Beauty Product Advertisements : A Critical Discourse Analysis. Canadian Center of Science and Education, 9(3), 61–71. 8. Najafian, M., & Dabaghi, A. (1991). Hidden Language of Advertising: A Semiotic Approach. arts.kmutt.ac.th, 199–201. 9. Nicholas, P. K. M. K. (2013). Conceptualizing Beauty: A Content Analysis of U.S. and French Women’s Fashion Magazine Advertisements. Journal of Communication and Media Technologies, 49–74. 10. https://www.facebook.com/beauniverse.centre/ 11. https://lookbuck.com/brands/olay
