THE USAGE OF METAPHOR IN BUSINESS DISCOURSE
Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan
Keywords:
metaphor, business discourse, conceptual metaphor, organizational culture, communication, innovationAbstract
Metaphors have long been recognized as a powerful linguistic tool, not only in literary and everyday language but also in specialized fields such as business. This article explores the role of metaphors in business discourse, emphasizing their significance in shaping perceptions, structuring arguments, and influencing decision-making processes. By examining different types of metaphors used in business contexts, including conceptual, structural, and organizational metaphors, the article highlights how these figurative expressions enhance communication, foster innovation, and influence organizational culture.
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